Apparel & Fashion - Randburg, Gauteng, South Africa
During 2000 in South West France, Emmanuel Loheac revolutionised the conservative world of Underwear. He decided, with the help of friends, to establish an unconventional and highly creative brand of underwear; influenced by the latest trends and yet high-tech in it's use of high-quality materials (microfibre Lycra Invista). The artistry of the printed fabrics and the elastic waistbands remains to this day the key to the brand identity. The strength of the brand rests on the image projected around the world by an explosive team of riders from the extreme sports arena, or, quite simply by the followers of this philosophy of out-of-the-ordinary underwear. The image of PULL-IN never fails to develop in line with the founding ideals of its creators: originality and quality. "Every consumer looks for a specific brand. Only it allows real value and identity, since it conveys an image, concept, state of mind and history. So the client, in order to appreciate this image and identity with the global philosophy is likely to pay any price" Emmanuel Loheac
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