Tricky Skate
Sports - Los Angeles, California, United States
Tricky Skate Employees
Tricky Skate Details
Tricky is a skateboarding social-media application. It allows skaters to film and upload geo-tagged trick clips straight from their smartphone, which will in turn build an archive of skate-spots and corresponding trick videos. Complementing the social experience, we have incorporated a mobile competitions platform that allows brands and independent shops to hold geo-specific, virtual skate contests, providing a unique, effective, and engaging mobile marketing opportunity. We hold a recently issued patent that protects the core methodology of the application within the action-sports marketplace.It has been shown that the action sports community responds best to event based marketing opportunities such as branded and televised events. We are taking that same marketing principle and bringing it to the mobile device in an interactive and local way. We have created a marketing platform that, rather than being an intrusive element into a user experience, actually contributes to the user experience and community.Tricky offers Brands that cater to the skateboarding community, whether directly or indirectly, an opportunity to market to a dedicated user base in their ideal consumer demographic. The marketing interface allows companies to hold sponsored competitions through the application. These competitions are geographically scalable, allowing partnered brands to target a specific local area. This allows maximum flexibilityfor brands of any size to market effectively towards the action-sports demographic. A new skateboard company that emerges anywhere in the entire world can now have instant visibility to any market within a matter
