Leisure, Travel & Tourism - Palma, Balearic Islands, Spain
The behavior of consumers, clients and suppliers is changing fast. People are highly experienced and research products and prices and read reviews online to make wise and sensible purchase decisions. This is the same in B2C and B2B.Long gone are the days when the easiest way to sell something was to offer a financial incentive. Nowadays, to positively influence purchase decisions, we need to make a real and long-lasting difference. We need to appeal to peoples´ personal and business needs. We need to deeply understand what they value most: personalization.Personalization has become the new thing that drives traveler satisfaction, and machine learning is the powerful and positive disruptor in the hospitality industry that will drive it. Following a trend of developments in other markets with companies like Amazon and Alibaba, the travel industry is entering an era of both traveler and supplier personalization - leveraging high-tech to deliver high-touch experiences. This is exactly why we created a neutral online B2B Travel marketplace: Triggle.Triggle is a platform that offers access to a database of journeys and experiences and allows the user to create bespoke personalised packages for the end consumer. Being a B2B platform, it also includes an easy-to-use toolkit for operational support to enhance the distribution management of these products. Triggle not only enhances travelers' experiences, it also drives business efficiencies.Triggle is a start-up company based in Palma de Mallorca (Spain). Our vision is to create a netword of professionals and products in order to make businesses more productive and profitable with less time and effort.Our mission is to offer an all-in-one software easy to use, that allows the effective management of the business, the networking with other professionals and the creation of unique products.
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