True Inbound
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True Inbound Details
True Inbound empowers businesses with just and truthful Search Engine Optimization (SEO) practices. For many, SEO seems at best complicated and mysterious, and at worst, a corrupted metric that requires a fat wallet and a fair amount "working the system." However, with some intentionality and knowledge, it is possible—and profitable—to legitimately attract web traffic to your business without cutting corners or buying your Google rank. Google's ranking system exists to help people find the most popular, useful results, and there are serious, extremely damaging consequences for businesses that Google identifies as unethical—when Google gives a website a low ranking or de-indexes it altogether, it can take years to rebuild. True Inbound helps companies to earn real traffic to their sites by practicing SEO strategies clients can admit to and feel good about. Scott consults with businesses to help them to create the kind of website that people link to because they like it. Once that's accomplished, he uses all available technology to make a client's website "crawlable" so that Google's programs can easily index the site (if your website is configured in a way that the bots cannot access it, then the search engines can't see it and won't rank it). True Inbound removes the barriers and enables content to be indexed in a number of areas: site settings, permalink settings, on-page SEO, keyword research, clean URL structure, title tags, and key words in file names, headings, subheadings, and alt text for images. They also consult for good content and rewrite meta descriptions (While these are technically not an SEO signal; however, they are closely related because they affect click-through ratings).
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