Market Research - Minneapolis, Minnesota, United States
When was the last time you were part of a survey or opinion poll?Chances are never!Even if you were, who determined these questions?Who determined the methodology?At True Pulse, we recognized that it is not a ‘black & white" world, but rather a spectrum of shades between these extremes.OUR PHILOSOPHY is anchored around the following: - Anyone can create a Pulse - Anyone can respond to any Pulse - Anyone can have access to the insights.Aside from the obvious benefits for extracting opinions in more quantitative fields such as product development, we were excited about bringing a "why" and "how" to those emotionally charged topics such as the GOAT (Greatest Of All Time) discussions.It becomes readily apparent that when you move from a "yes" or "no" question or discussion to asking "what/who", "why", and "how", this prompts a greater deal of thought.At True Pulse, we believe that this democratization of information truly helps us get to what the world 'really' thinks.
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