- Dubai, Dubai, United Arab Emirates
We help businesses in reaching out to bigger Trade share & Winning a Sustainable Channel Advantage in Middle east,North Africa & Asian Markets.What makes us unique is a talent pool of experts from FMCG,TELCO and other industries.TradeChannel is the key to convert your brand into dollars not just equivalently but more.Trade discounts have no end but of course 'change of warehouse' that in fact recedes profit benchmarks on medium to long term basis.The true potential of the commercial channel lies in striking the right deal with the dealers/retailers/franchisees and aligning the trade promos with consumer promos to complete 360 degree impact.Part of our CAD Program,we design pay-for-performance Trade promotions,where dealers/retailers are rewarded purely on how much they SELL rather than how much they BUY.Channel is the most decisive commercial link, whatever you market goes straight into the homes of our dream consumers/buyers through the shop-keeper.Therefore, in today's turbulent market winning the channel is central to reach out to your consumers.This makes rewarding the retailers/dealers for effective marketing(secondary sales),more important than effective buying(Primary sales).Claims are flimsy thats why We deliver.Other than Channel promotions we also work on different commercial areas including digital marketing.
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