Marketing & Advertising - Dubai, Dubai, United Arab Emirates
Did you know that 67% of consumers are more likely to switch brands if they have sampled it before? Problem is, almost 90% of traditional sampling is untargeted and difficult to measure. Or at least, it used to be. Meet Tryloka. Tryloka is a digital sampling direct-to-consumer website, enabling CPG manufacturers to hyper-target, deliver and measure their sampling campaigns effectively. We are more than just reporting campaign activity and collating consumer feedback. We are a new way for brands to market their products and establish direct to consumer relationships. Digital sampling moves consumers directly to the consideration stage of the sales funnel, resulting in better conversions. We help you do it right. By answering dynamic demographic and psychographic based questions, our growing community of verified users are matched to samples that are truly meant for them. These samples are delivered to their homes for free and users are motivated to give feedback post sample usage to qualify for more samples in the future. Since the launch of our B2C website in June 2021, we have partnered with 20+ brands, both homegrown and international. We were founded in October 2020 and are based in sunny Dubai's DIFC Innovation Hub.
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