Computer Software - Needham, Massachusetts, United States
What We DoU for Life offers schools an innovative, easy-to-implement social media strategy for sustained alumni engagement. Our relationship-building platform enables development professionals to interact with the community, keep up to date on their alumni, improve participation rates and reduce cost-per-dollar raised. By leveraging the viral, real-time nature of social media, our patent-pending Facebook application fosters an interactive community environment in which alumni can network, rediscover lost friends and spark conversations about current or nostalgic content. Why We're DifferentU for Life is a unique way to interact with and engage alumni on Facebook. Truly effective social applications are about real interaction – not just alternative channels for delivering repurposed magazine, website or email content. With the U for Life Facebook application, schools can publish and distribute unique, high-quality content while allowing alumni to actively participate by tagging or "liking" images, posting comments and inviting friends and classmates to join. We believe that by engaging alumni from the start, schools will be able to interact with them for life.