Sports - Kingston, Ontario, Canada
High-level athletes invest themselves and their money into improving their athletic performance, technique, preventing injury and returning to play. The current best tools include fitness trackers monitoring health and body movement, with technology that is insufficient, unaffordable and inaccessible. With a staggering 44% compound annual growth in the science of sports analytics, athletes are making this leap to paint a picture of what is happening on a muscular and cellular level. uFit has leveraged this by designing an advanced fitness tool that assesses movement beyond the current suite of sleep, diet, and exercise features. The uFit Soul is an insole-based device that consists of a sensor insole and computation pod which seamlessly integrates into any shoe and can be used in any sport. When paired with an app, it offers important lab quality data specific to your sport at your fingertips.