Publishing - , ,
UKULA - We started out as consultants for music and events. However, since the beginning we set out to start a unique but fantastic company. The idea was to explore things that were fashionable and fashion does not pertain to just clothing; music and all things music have always been at the forefront of fashion. So we built this brand to work on things that interest us—any facet of what we think is fashionable, using music and special unique events as our catalyst. We also wanted to approach design more holistically, hitting all fronts rather than concentrating on being known for one thing. Since then we've been able to get involved with photography, film, architecture and design as a lifestyle in general; our in-house print publication underlines this.