Marketing & Advertising - Paphos, Paphos, Cyprus
The challenge of taking an entity, understanding it and turning it into a recognised, successful and singular brand is what gets our creative juices flowing. We never forget that, no matter how good the branding process or how clever the communication strategy, it's always going to be about that definitive moment when the consumer interacts with your product or service. Your marketing and branding will have little impact if the "moment of truth" is not a positive one. By the same token, if the product or service lives up to the brand building and communication and the consumer has a positive reaction, then they will always remember that moment or experience, whether it's how it made them feel or the impression of an efficient customer service representative. At Ultima, we focus all our attention on that experience. After all, the brand needs a reaction from the consumer - and that experience must always be positive, through all aspects of interaction.
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