Retail - Nieuwleusen, Overijssel, Netherlands
Union is the second oldest Dutch bicycle brand, founded in 1904. In the 50ies it was one of the major and most well knows brands in the Netherlands. The brand, known for its modern, robust city bicycles had a difficult period and is relaunched under the flag of one of the biggest bicycle producers worldwide: the Pon Bicycle Group Situated in Amsterdam a young entrepreneurial team works on expanding the brand nationally and internationally. Union focusses on urban lifestyle bicycles and sees cycling expanding in other areas worldwide. Quality and suitability for Urban use is key. Union is dedicated on finding smart urban bicycle solutions to get more people from anywhere on the bicycle