N/A - El Toro, CA, US
We all have implicit bias.YES, WE ALL HAVE IMPLICIT BIAS.The way we grow as humans is to continue to explore that bias and work to curb its most vile transgressions. Too often, however, we've seen our own industry refuse to explore itself and it's biased history. Because of this failure, SEO continues to push BIPOC, LBGTQIA+, women, and other marginalized peoples to the side. We're only allowed in the SEO house if we use the right tone with the gatekeepers.If we don't ask for too much too soon.If we believe that their silence isn't indicative of complicity.If we believe they're "working behind the scenes" on diversity.If we don't raise our voices when we see bias, racism, harassment, or sexism in the workplace or at conferences.SEO shouldn't be this ugly.This racist. This misogynistic.SEO is big enough for all of us. SEO is made BETTER when it's diverse. Not just in ideas, but in people, backgrounds, experiences, focus areas, voices. This is shown by organizations like Women in Tech SEO, Shine Bootcamp, B-Digital, and many more. Each one of these orgs works to correct the reliance on outdated modes and methods of finding and hiring SEO professionals, and provide training and exposure for people normally passed over for promotions and hiring.Seems simple.And yet, it's urgently needed because all of us on the United Search board has heard some variation on the following:"We looked for diverse speakers, but none had the experience.""We just didn't think their presentation was polished.""We don't have a network, but if you know anyone we'd love for you to share them with us."We're going to make sure there are no more excuses. We're going to do the work because implicit bias is keeping the gatekeepers from doing it for themselves.This is how we plan to help diversify SEO.This is United Search.We are here to help
Squarespace ECommerce
Gmail
Typeform
Typekit
Mobile Friendly