Apparel & Fashion - Innsbruck, Tyrol, Austria
Uptitide was born in the Trentino region of Italy, in an attic full of used snowboards. Too beautiful, enduring, and brightly coloured to be thrown away. Ermanno used them to make a pair of eyeglasses, and that's where it all began.Now Uptitude distributes sunglasses and eyeglasses to clients all over Europe, bypassing the usual channels of distribution, handling sales and after-sales assistance directly with clients.