Urban Icon®
Entertainment - , , United States
Urban Icon® Employees
Urban Icon® Senior Management
Urban Icon® Details
Urban Icon® is a Creative + Innovative Lab offering end-to-end creative, research and marketing solutions for the NEW URBAN™ marketplace. We help brands:+ Sound out the Zeitgeist of the marketplace.+ Increase brand vitality by speaking in the idiom of culture.+ Amplify the GOOD + COOL in everything they do.+ Connect brands to what is salient, resonant and relevant in lifestyle, entertainment and media.Urban Icon® is a company built in the middle of the most revolutionary shift in lifestyle + culture. Our starting point is to find + promote the core competencies inside your brand to help achieve the right voice, message, image, and positioning for the New Urban™ audience. Our responsibility is to define, inspire, align and unleash the brand identity, personality and character in the brands we work with. What we do:+ Content Creation- Our LA/London-based content teams immerse ourselves in client/brand culture to navigate the new digital economy. We create authentic, relevant content that lives and breathes the New Urban™ values –GOOD+COOL.+ Influencer Network- We provide access to 20K+ Influencers that embody the New Urban™ lifestyle while delivering at least 1 billion impressions daily. Urban Icon® strategically aligns the most relevant Influencers with each client to achieve maximum engagement.+ Live Experiences- From ideation to implementation, Urban Icon® produces anything from press events, product launches to live concerts. We leverage our relationships with the top influencers in the New Urban™ segment within music, sports, food, fashion and tech to achieve client objectives.+ Market Research- We offer our proprietary data to provide a unique understanding of the New Urban™ DNA. Our core competency resides in our ability to seamlessly and authentically align brands with this untapped but extremely powerful consumer group.Partnering with URBAN ICON® Brand Studio provides solutions for any creative or business problem.
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