Retail - Mumbai, Maharashtra, India
UrbanHunt is a gamified, micro-reward based engagement platform where brands under P&G can run incentivised campaigns to unlock consumer insights via feedback-surveys, measure effectiveness of your marketing campaigns and drive people-powered marketing on social media and thereby fuelling organic reach. The platform serves as a direct communication tool between the brands and consumers where the brand encourages and rewards its consumers for participating in their campaigns. Brands can use the platform as one-stop solution to collect feedback about their products, crowdsource opinions about new products to launch, obtain real-time consumer insights. The other use case is turning the existing consumers to brand advocates on social media by rewarding them for creating / sharing relevant brand content in their social circles. Being a data-driven platform we connect various touch-points of a shopper's journey and help brands obtain rich insights.