Usina Jeans

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Usina Jeans Details

A Usina nasceu em 2008 a partir de um sonho de amantes do jeans em construir uma marca brasileira que falasse a língua dos apaixonados por este produto – os jeansionistas. O nome Usina não é por acaso. Pensamos em uma palavra que expressasse toda a energia que envolve o processo da fabricação do jeans – desde a matéria-prima com seu DNA azul até o produto acabado na loja. Tudo isto carregado de muita energia gerada dentro de uma usina – a Usina Jeans. Nosso ícone é um cata-vento estilizado – lembrando as turbinas das usinas eólicas – gerando energia positiva! Usina was born in 2008 from a jeans lovers dream of building a Brazilian brand that spoke the language of love with this product - The Jeansionists. Usina´s name is no accident. We think of a word to express all the energy that involves the jeans manufacturing process - from raw material with its blue DNA to the finished product in the store. All this carried a lot of energy generated within a plant ( wich means in Brazil the word USINA:and then the concept of our brand, USINA JEANS .

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