Advertising/Marketing/PR - Austin, TX, US
At Value Intersect Consulting, we fundamentally believe marketing is about finding the intersection of the value a company offers and the value a customer seeks. We help clients with every activity necessary to identify and optimally target those intersection points:- Marketing Strategy, including customer segmentation, targeting, and solution positioning- Defining segment-specific value propositions- Defining personas and user journeys- Developing integrated campaigns to deliver the right message on the right channel to the right persona at the right journey stage- Developing web content, social content, and assets in service of campaigns or day to day operationsThe Principals of Value Intersect Consulting are seasoned marketers who have worked as consultants and FTEs at some of the greatest brands on Earth.
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