Virtual CMO & Integrated Digital Marketing Strategist with 10+ years in US national digital agencies, international private client and freelance work with a Masters in Online Marketing, BFA in Fine Art/Digital Media, Google Certifications, Neuromarketing Training and over 100M managed of client assets in SEO/M Strategies.A 15 minute phone call is usually all we need to see if we fit: Discovering the competitive advantages in your market and thereafter create an integrated strategic marketing plan, KPI dashboard and eCPL (effective cost-per-lead) pro-forma based upon either a 2:1, 3:1 or *** 4:1 marketing spend that scales with your vision and business's growth margins. NO upfront contracts, Pay for Performance & aligned incentives/commission-based deals optional. - -WHAT IS A VIRTUAL CMO? And why your business needs one...Assessing the needs of small businesses, I recognize that they need someone with the experience to develop strategies and tactics to reach their goals – they don't have the bandwidth to generate all of the ideas and oversee their execution. I have heaps of experience in marrying communication and marketing tactics to generate revenue. My clients need someone with my level of experience, just not full-time.ALIGNED INCENTIVES Together, we ** strategically envision and achieve our goals through a full spectrum analysis and tactical implementation of quantified online platform technologies - creating scalable conversion generation models and digital equity management systems that grow with you.RESULTSWorking with International SMBs, NPOs & Media Agencies Worldwide, I have individually and collaboratively achieved repeatable and measurable results:- Annual average 2M+ Campaign Channel implementation & budget management at industry avg. CPL- Content Equity SEO/Semantic Silo Architecture tactics reducing lifetime paid vs. organic costs- Proof of Concept B2C new business strategy within 15% eCPA margin utilizing live go-to-market data SUMMED UPIn short, a Virtual CMO is someone with the ability to work with you to uncover your business goals, design the programs and campaigns you need to reach them, and execute – all without having to hire and manage full-time staff.The service is unique for each client. While some clients require me to concentrate on recruitment and external reputation, others need regular campaigns integrated with their CRM with continual data analysis and message iteration and targeting to generate leads and support conversions.A virtual CMO is exactly what you need it to be. Let's talk, - Peter De Ruiter - -*** 4:1 Formula A. Where you are now (relative to gross margin)? $100B. Where would you like to be in twelve months? $150C. Goal for incremental growth $50D. Assume a 4:1 return on marketing $50/4E. Marketing budget to achieve gross margin goal $12.5In other words, if you want to grow your gross marginon sales by $50,000 over the next year, you would needto invest $12,500 in the marketing budget. Or, on a largerstage, if you want to grow gross margin on sales by $50 million over the next year, you should plan on a salesand marketing budget of $12.5 million—the calculationremains the same. - -** Definitions within a successful strategic planning process:"Strategy without tactics is the slowest route tovictory. Tactics without strategy is the noise before defeat." - Sun Tzu, The Art of War• Goals are specific, measurable, achievable,relevant, and tangible business objectives• Strategies are the ideas and approaches that aredeveloped to achieve the goals• Tactics are the specific actions, details andactivities that

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