Non-Profit - N/A, N/A, gb
Our vision is to create a future in which we stop murdering billions of animals every year while improving humankind's health and saving our planet.Problem: Eating animal products kills the animals, Earth, and Humans.1. Factory farming demolishes the environment.2. Eating animal products poisons us.3. A diet based on animal products harms third world countries.4. The industrial farms enable murder and suffering of more than 100 billion animals every year.Solution: Veganism - transferring the population to a plant-based diet.Our Strategy:Reaching Critical Mass- 10% of the population is vegan. A reality that will create a natural momentum to the revolution.How does Vegan-Friendly do it?1. Accessibility- • Labeling products and businesses with the official Vegan-Friendly certificate.• Enhance the abundance of vegan options in different businesses.• Producing national events2. Raising Awareness-• Outreach, education and exposing the public to the truth behind the industrial farms by executing revolutionary projects.With a limited budget of less than $50K, and a team of only 3 people we establish substantial growth-(Years: 2012, 2015, 2018)-Total reach (website entries, YouTube, Facebook, Instagram, events, additional projects)800,000 | 1,800,000 | 3,200,000-Businesses That Received the Official Vegan-Friendly certificate30 | 250 | 500-Activists and Volunteers20 | 350 | 850-Number of Vegans in Israel60,000 (0.8%) | 300,000 (3.75%) | 400,000 (5%)
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