Media Production - , ,
With a constant flow of talent emerging in the electronic dance music industry, it's increasingly difficult for artists to avoid becoming diluted in the competing masses. But lucky for some, one DJ realized that and didn't miss the beat in doing something about it.Thus, the creation of Velcro City Records (VCR), a brainchild of One Productions, has satisfied a desire for a more effective means of releasing music. VCR launched at the beginning of 2008 and, in May 2008, became available on Beatport.com, hitting the top 100 in at least one genre sub category over 50 times and counting.For VCR, it's all about earning the artists signed, the three things that can be difficult for them to attain on their own — decent pay, attention, and recognition. "In the digital world, no one really expects to become rich with the paltry percentage of money that is seen from a $2 sale. So, in turn, the label invests a good portion of money earned in advertising and broadening their global footprint, until a fan base is built and the artists are out playing shows, earning better money through gigs and earning more sales from recognition. This is for passion, not profit.""The record labels of the future will be a collection of artists, rather than individuals that shape the music we hear."Welcome to Velcro City
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