Retail - Calgary, Alberta, Canada
Verus Skincare for Men was developed on the premise that masculinity is multifaceted, with numerous notions, revisions, and variations of masculinity. We accept inclusive masculinity, which does not marginalize or reject men who do not agree to the masculine paradigm.Verus has been a driving factor in the evolution of men's skincare since its debut. By emphasizing the paradox of masculinity through the gender spectrum. The premise behind masculinity is that at any particular point in society, there is only one type of masculinity that retains power in society; however, Verus aims to redefine masculinity through skin care, community, and self
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