Financial Services - Burr Ridge, Illinois, United States
Via Four Investments will help you achieve superior returns over the long run (at least five years). Period. Through global diversification, our approach mitigates long-term risk and helps protect investors from: 1) inflation (if you stuffed your mattress with $1 million in 1970 it would be worth $180,000 today), 2) the erosive compounding effect of high fees, 3) and themselves (and the natural tendency to chase fleeting trends). Einstein called compound interest – the exponential multiplier effect of interest earning interest – "the greatest invention of all time." But the trouble is, compounding can operate in reverse too. For investors, this happens when a portfolio under-peforms and is saddled with unnecessarily high advisory and recurring fees – thus making poor performance exponentially costlier. Even a single percentage-point difference in performance can be shockingly dramatic. This impact is further compounded with the inevitable volatility of "market timing" approaches. We aim for sustained, reliable returns. Decades of academic and private studies have repeatedly confirmed the practical wisdom of astute, disciplined investors: diversified index management (reflecting markets as a whole), over time, has never been challenged by the allure of market timing. Via Four Investments was founded by Jeff Holland and Jeff Coyner, both previously successful asset managers who maintain a constant focus on ways to improve returns in the race the counts – the long run. By translating financial research that leads the way to better understanding risk and return in securities markets into real-world portfolio investment results, Via Four has consistently proven to capture what the market offers. The "two Jeffs" have fostered an environment at Via Four to challenge assumptions and seek improvement, and the results of their "scientific" approach have consistently validated their core belief – reduced speculation equals reduced volatility.
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