Arts & Crafts - Kolkata, West Bengal, India
Our flagship brand Magnacraft® was hand created with love by four souls smitten with wanderlust. Everywhere they went in India they saw great crafts being hand produced. These traditions are timeless; yet they have become anachronistic in the sense that the production techniques haven't kept pace with the times. We are resolved to make artisanal livelihoods from crafts production secured and sustainable. Traditional craft and loom products need to be made sustainable and marketable in India as well as globally. To that extent, Magnacraft® is a small contribution to the livelihoods of artisans who would otherwise live and work in obscurity. We work with artisan clusters build capacity relevant to their needs and pass on the skills to the next generation thus keeping the traditions alive.
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