VIA SHOWROOM
Apparel & Fashion - Milan, Lombardy, Italy
VIA SHOWROOM Employees
VIA SHOWROOM Details
‘VIA', meaning ‘Road' or ‘Through' in Italian, it recalls the first most important ancient trade and cultural transmission routes,‘Silk Road', connecting the West and East's commerce through regions of the Asian continents. It also represents the passion for continuing experiment and the avant-garde spirit of the era. As the very first concept showroom featured new emerging Asian talents based in Milan, one of the most important fashion cities in the world, VIA Showroom is devoted to scouting the Asian talented designers in fashion and lifestyle and building up a successful gateway into European markets for them. With several years of professional experiences in fashion retail buying, merchandising and organization of Italian trade shows for Asian companies, VIA Showroom is aiming at creating a 360° service for Asian new talents in terms of brand development, collection management, buying office, PR and Communication.
