VidRay
Internet - Tel Aviv-Yafo, , Israel
VidRay Details
Smart Video Classification and AnalyticsVidRay proprietary solution is designed to analyze and classify video content according to the interactive Advertising Bureau (IAB) standard taxonomy as well as offer real time analytics With the video advertising echo system evolving, publishers, advertisers and platforms are looking to better optimize video campaigns and maintain a more relevant viewer experience. VidRay's proprietary technology allows large scale classification by industry accepted IAB standard taxonomy both for publisher content and 3rd party platforms. For Publishers (Content owners)With an easier way of segmenting and classifying video content, publishers can now ensure their demand partner knows exactly what audience to target and optimize for more relevant ads. For Platforms (Ad servers, Video players, SSPs, DSPs & Networks)VidRay can easily scan video advertising campaigns in large scale and classify according to IAB categorize, enabling platforms to better optimize and match the right ad to the right target audience. With real time openRTB standard feedback, VIdRay can help buyers produce much higher user engagement and far better ROI.
