Public Relations & Communications - Tauranga, Bay Of Plenty, New Zealand
Village PR & Marketing has a reputation for changing perceptions. Influencer marketing – and in particular the use of micro-influencer campaigns with the creative use of bloggers and a range of social media has become increasingly powerful.Advertising blindness has crept in and brands are seeking new ways to shine. We work with powerful influencers who talk to their extended networks about products and services that touch, move and inspire them. They then start genuine conversations about clients' products and services. There have been a lot of people watching from the sidelines to see proof points of this new form of marketing – the good news is we have evidence of its effectiveness in impacting sales.Village PR & Marketing is highly active and successful in Influencer Marketing. We have persuaded All Blacks, Olympians, celebrities and bloggers to talk about our clients' products and services via their social channels. By integrating these endorsers and key messages into digital marketing campaigns, clients have experienced proven results with increased sales.