Market Research - Los Angeles, California, United States
Villatoro Research is a One-stop-shop for Hispanic and International Market Research. Our expertise ranges from Online to Face-To-Face interviews and all kind of quantitative methodologies in Spanish, Portuguese, French, German and English. We are Latinos and Hispanics; therefore, we live and understand the unique challenges and fast paced growth that this community has experienced during the last few years in the United States. We not only speak the language of most Latin American Countries, we understand their culture and have vast experience doing research in the region.Research Methodologies: We conduct Qualitative and Quantitative Research and we also manage a proprietary online consumer panel. We have research partners in Colombia, Chile, Brazil, Argentina and Mexico that help coordinate qualitative work in each country. Types of research:Ad testingA&UBrand Health Concept testingConsumer SatisfactionEngagementEthnographiesEye tracking Multi-country and Multi-languageNeuroscienceScreenings (Film and TV)SponsorshipsTrackersPrice modelingPromo testingProprietary Online panelQualitative Research: We work with clients to develop the best research plan for their business objectives. We conduct Focus Groups, Ethnographies, Speed Dating sessions, In-homes, Product testing, Product and package evaluation and TV and Movie Screenings among others. Our in-house moderators have many years of experience with Entertainment Research in the U.S and internationally.Quantitative Research: We work with online and offline methodologies to ensure the best results for our clients. We know that not everybody is online, particularly Hispanics in the United States and some socioeconomic groups in other countries; therefore, we conduct face-to-face interviews in different locations across the U.S. Our staff is 100% bilingual and with deep understanding of the different markets.
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