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Architecture & Planning - Delft, Zuid-Holland, Netherlands
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MISSIONWe are an interdisciplinary and internationally engaged practice that pro-actively engages in contemporary design discourse; designing the conditions of life. It is specialized in the field of architectural and urban (research)-projects. It will reverse the traditional architecture practice that re-actively follows market trends, towards a pro-active, socially responsible entrepreneurship that defines it's own unique market and is trend setting.VISIONContemporary architectural practices lack a coherent strategic approach that considers current global changes within the discourse of design.There are four current change-parameters through which global societies are changing that ask for a redefined design implementation:1 social-cultural values people2 financial systems prosperity3 global power divisions politics4 environmental conditions planetWhat we need now is a radically updated vision that grasps individual potential together and actively confronts contemporary social cultural issues. We embrace collaboration as a collective tool to implement an integrated design process that provides a coherent framework in developing a sustainable habitat.AMBITIONIn five years we further enlarge our three folded practice for1 research lab2 debate forum3 implementation studiowith 35 employees, involved in practices in Europe, the Americas and Asia. Main office in Rotterdam, potential partner/ branch-office or ‘showrooms' in China, India, the US and/ or Brazil. The ambition is to change the contemporary design discourse; as a tool to establish social cultural shifts across the globe. The implementation of an innovative office-structure, that works on three levels of social cultural activation, regarding topics about the sustainable habitat. In five years we will also be involved in academic research in a top-university (TU Delft/ Tsinghua Beijing) regarding the architectural discourse, based upon the above-defined change-parameters.
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