Vista Grande is an insights-driven consultancy advising some of the world's leading companies on sales and marketing strategies. Our experience spans industries, channels, brick & mortar and eCommerce, for clients large and small. We are innovators who see the world broadly, connect the dots, and drive action from insight.Category Choice Architecture®, synthesizes segmentation, path to purchase, and decision trees into a holistic framework making each component more vital and meaningful.Brand Choice Architecture™ provides a blueprint to drive brand choice via meaningful and sustainable competitive advantage now and in the future. Package Choice Architecture™ tests new products, packaging, and shelf arrangements emphasizing the shopper mindset and the diversity of retail channels.Space Simulator™ models in-store audits, planograms, POS data, and shopper insights to run predictive scenarios on the reallocation of category space within a department.Assortment Analyzer™ leverages market structure, shopper segmentation, and best available POS, panel, and loyalty data to make strategic recommendations on category assortment or portfolio optimization.We are proud that in just a few years we have exceeded the expectations of dozens of clients in a range of services, categories, and channels. We are raising the bar on expectations for a market research project (check out what our clients say about us on our website).We'd love to help you SEE THE BIG PICTURE!

Decision Trees Shopper Decision Trees Consumer Decision Trees Shopper Profiles Brand Motivations Omni-Channel Need-States Product Substitutability Retailer Strengths & Barriers Millennial Research Hispanic Research Category Roadmaps Category Strategy Concept Testing Package Testing Aisle Reinvention New Category Development Path to Purchase Shopper Segmentation Natural Foods Research Retailer Strengths & Barriers Purchase Decision Hierarchy Brand Development Brand Relevance Market Structure