Vodience
Internet - Tel Aviv-Yafo, , Israel
Vodience Employees
Vodience Details
"Vodience" (virtual audience) develops a mass-crowd visualization technology which reflects, in real-time, web and TV viewers - and their reactions - while they are consuming the same digital content (mostly live/linear broadcasts such as sport events, reality, music shows, or even highly rated text articles). Vodience is used by web publishers, TV broadcasters, TV operators, sport clubs and other content owners, as a white label HTML plug-in, which can be added to existing 2nd screen apps, web portals and also TV pages (running on STB's and smart TVs). Vodience allows each viewer/user who enters a broadcast to choose a virtual identity that will represent him in the crowd, with which he can make human animated gestures, post messages, navigate through the crowd's sections, and determine his own crowd view. This new feature set, derived from the audience visualization concept, creates an energetic background activity and a unique live-audience experience which dramatically increase the viewers' content consumption time and engagement level. Vodience arena can be fully branded (including the crowd's characters and gestures), and therefore can be sold to advertisers as a unique and innovative advertising tool. Vodience has proven to be a great platform for creating new revenue streams for the content publishers and also as an efficient tool which greatly improves the advertisers' digital campaign performance. The virtual audience can also be used as a great platform for creating new and very innovative content formats which combined the web activity with TV shows.
