Apparel & Fashion - Milan, Lombardy, Italy
Volta is aimed at creating and marketing "instant classics". Volta Footwear is the first Volta brand-project, launched europe-wide at the beginning of 2008. Taking inspiration from the "classics" of footwear, we created a comfortable hybrid between sneakers and boots, designed and crafted to become part of our daily life. One-style-only, unisex, affordable, Volta Footwear was born to be an instant classic. When the challenge is to redefine and actualize classic standards based on people's needs nowadays, Volta's mission will be carried-on through seasons and trends. That is how, in 2009 Volta Boot was designed and launched; not only a further developement of the Volta Classic shape, but also a new, strong statement on the "sneakerboot" concept. In 2010 Volta Footwear is turning 3 years old with the launch of a new shape, developped in collaboration with Vibram, the worldwide best sole-provider, to set a new standard of the footwear design. Classically innovative, the new model has the same mission: to be an instant classic. Volta footwear is available in selected shops and department-stores worldwide and has been featured in several national and international magazines and websites. Volta is a brand by Twentyfourseven (www.twentyfourseven.it).
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