Vote on Cars (.com)
Internet - Detroit, Michigan, United States
Vote on Cars (.com) Employees
Vote on Cars (.com) Details
Vote on Cars is an online, peer-to-peer, car review channel, featuring a diverse, growing army of real, in-market customers — exploring, test-driving and reviewing vehicles on camera. These 2-4-minute videos live on voteoncars.com — an intuitive, uniquely searchable online video channel. VOC's mission is to help each car shopper find the very best vehicle that matches their unique wants, needs and personal style. So, instead of a "one-size fits all" approach, our mission is "one size fits one." VOC accomplishes this by helping customers find content that is most relevant to their needs, wants and personal style using a proprietary system we call CarMatch Code (CMC). Similar to a Meyers Briggs personality code, a person's CMC reflects their top three priorities for their next car purchase, their personal style and the number of people they need to transport. Once a visitor determines their unique code, the site automatically gathers videos from reviewers who have a similar code. Because the reviewer and the visitor share the same priorities, the reviewer becomes the eyes and ears for the viewer — examining attributes that they both deem important. So, instead of watching a video created to serve the masses, VOC videos are created to serve individuals around very focus affinities.
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