- , ,
At Vox Pop, we build engaged brand communities for consumer brands using existing social media platforms like Facebook, Twitter, Youtube, Tumblr...etc. as well as custom-built tools. Vox Pop was founded by Danielle Betras in 2010. After successfully growing and managing brand communities for companies like Hollrr.com, Ms. Betras established the Vox Pop Method with a mission to bring the voice of the individual consumer to large consumer brands. Ms. Betras has demonstrated that brands can improve their reputations as well as their bottom lines by harnessing the power of a passionate and engaged brand community.