Founded by William Baxter in 1911. Located in Ilford, near to the City of London, we are a privately owned, traditional business of Insurance Brokers & Independent Financial Advisers.Today, we maintain a reputation that was established over 100 years ago. We pride ourselves on delivering the highest levels of professionalism transparency & integrity. These core values have helped differentiate us from other brokers.We understand that client relationships remain paramount to our business. As a consequence we offer efficient solutions that are completely tailored to our clients requirements. Our lasting professional relationships consist of clients dating back three, even four generations, making us proud of our heritage & the longevity of our business. Indeed William Baxter's grandson, Howard Lee, is the current Managing Director.We firmly believe that insurance programmes for our clients should form a three way partnership with insurers, ourselves & at the centre of this, you, our client. Therefore, we also strive to build and maintain excellent trading relationships with our insurer partners. This enables us to combine comprehensive insurance solutions with competitive prices, ensuring we provide our clients with the best solutions.All of our broking staff are members of the Chartered Insurance Institute & over 60% have secured professional qualifications through examination. All remaining customer facing General Insurance staff are studying towards qualifications & all employees undertake a programme of Continued Professional Development, to ensure we provide the levels of professional advice that our clients have come to expect from us.Providing a full range of services, we can cater for a wide and varied client base. This includes corporate insurance, including specialisms in the hotel sector, unique Pop Up Shops insurance & the Ice Cream & associated trades industry, in addition to bespoke personal insurance & individually tailored financial products.

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