Design - Petaling Jaya, Selangor, Malaysia
The best website seems to exist in the intersection between two things. Maybe more, but two big ones.The best website connects to growth designers experience, who has bloodshed experience in direct-response marketing tensions, avoided many feeble fancy sites and also not a ‘web designer', whose goals is to make web design pretty. "Markets are Conversations", according to the Bluetrain Manifesto, and you don't design a website like a Wan Hai truck full of widgets whizzing by countless billboards.When you think website design, you think table for two.They also connect with the brand's "best-self". This is the brand's particular claim to greatness — what makes it uniquely great, even in a small way, either at present or potentially. Clues to the brand's best self may be found in its heritage — those moments the brand was most successful — or in the relationship that the brand's most loyal users have with it, or perhaps in its visual identity.Bear in mind, however, that brands only exist in context: if the brand's greatest hour was in 1999, we need to reinterpret what made it great back then for a contemporary context. Leads-Machine Website need to connect not just to list of brands benefits, but to the little pieces of magic that comprise that brand's (current or potential) claim to greatness.
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