Design - , ,
Because of the changes of technology and time, consumers now work differently too. They are much more aware and expect more from the brands they buy from. This "shift" in values has been difficult for most companies to keep up with. The shift has changed the ways that brands make their products, understand and connect with their customers, and tell their story. Few companies have truly elevated to meet their customers new found sense of purpose and responsibility, and even fewer companies are working to elevate and enrich the lives of the audiences that depend on them. However, some brands are beginning to understand that the relationship between company and customer can be mutually rewarding, and this trend will continue to develop as our new "elevation economy" grows.SKY is a Psychological Brand Design™ studio specializing in translating leading-edge consumer psychology research into better product design, brand development, and meaningful brand-to-customer relationships.
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