Apparel & Fashion - London, England, United Kingdom
Wefew is a parkour clothing company that, inspired by an extreme sports heritage, creates apparel for free spirited individuals that are passionate about the lifestyle.Our clothing is designed by active traceurs, and we use this experience to produce garments with the requirements of traceurs in mind, which are essentially practicality and convenience, while also promoting the parkour lifestyle through a stylish urban based design.We believe Wefew is a way of creative and positive thinking, a culture that represents the fun, enjoyment and freedom of life. In that respect, our aim is not only to create a clothing brand, but to provide a foundation upon which the unique parkour lifestyle can be built and promoted for the community.As parkour evolves as a discipline, we find it essential to evolve the tools that we use to practice it by crafting a truly specialized clothing brand and aspire to build an identity for parkour culture.In short, we aim to represent the lifestyle, through style.