Apparel & Fashion - San Francisco, California, United States
we make hyper intentioned products that start conversations, tell stories, and always lead with a design-is-life mentality. we've worked in the retail world for 16 years each (32 combined!) and have witnessed the more is more mentality; how it creates too much work, little focus, creative limitations, and ultimately just more stuff for more stuff sake. we aim to buck the trend. it's no longer about a collection of things. it's one thing with a collection of stories.
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