Entertainment - Santa Monica, California, United States
Westcott Multimedia is the only automated advertising platform that enables music rights holders to dynamically make ad buys to drive ROI across their entire music catalog.The Westcott Difference:- Use Proprietary Stream Data. We access your 1st party stream data directly from your DSP (if you're a Merlin member) or directly through your distributor.- Promote Catalog Music. We enable you to monitor and launch ads based on signals for all of your catalog music while you focus on frontline releases. - Signals-Based Advertising. We react to real-life events, like holidays and viral Tik Tok videos, and launch hyper-targeted ads to audiences listening in that moment.
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