Entertainment - , ,
What to Where is a mobile app that runs on user generated content. The user simply types the name of any location (i.e. restaurant, club, bar, office, etc.) or #type of event and images of people who have been there appear. This allows viewers to see what others have worn to specific places, answering the age old question, "what to wear?". Users take and upload their photos (or as we call it a "fashfalsh") and are able to tag their outfits, providing style suggestions for others. By clicking on any tagged item, the user is directly linked to the product and can purchase the item.