Whatisfiction
Entertainment - , ,
Whatisfiction Employees
Whatisfiction Details
Whatisfiction Specialises in Alternate Reality Gaming (ARG), Transmedia Storytelling & Real World game Play creating a fusion of Dance Culture, Gaming & Reality Television.WE'RE SHIFTING THE LINE BETWEEN MARKETING AND ENTERTAINMENT.A revolutionary shift is taking place amongst the up-and-coming generation of technologically savvy media users. Gone are the days of traditional ads. The highly connected generation-z has chucked the old status quo out of the window. In the process, they have become more selectively astute to authentic messages and embedded metaphors entwined within vivid storytelling. They expect a frank approach from you, in return for their loyal uptake of your offering.THE KEY TO EFFECTIVE EXPERIENCES IS INVOLVEMENT.It is clear that passively generated messages are, more often than not, falling upon deaf ears. Archaic one-way communication processes have given way to more engaging and interactive two-way exchange models. The end user can now enjoy an experiential encounter that will render the original message more captivating and readily comprehendible.PEOPLE WANT TO CONNECT.With the advent of social media, the importance of a stand-alone message has become relative. The real significance lies in the ability to share each message with those individuals that one associates with. From friends to family to colleagues, everyone wants to tell a great story, or better yet, be a part of it.AUDIENCES EXPECT TO GO DEEPER.Internet creates a three-dimensional involvement prism for each audience member. By being able to delve into a story at different levels, each participant can autonomously choose their level of commitment. And, the more committed a user is, the more they will be rewarded – because nothing brings in new fans like an enthusiastic evangelist.
