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What's the Brief is a service designed to help marketers deliver effective campaigns with reduced time and cost through well-defined and actionable briefs. A well-defined brief ensures your marketing goals are clear and your metrics are relevant so that both client and agency teams can focus on their best work.We help stop the spin cycle between clients and agencies in the development of their marketing ideas. Focusing only on the briefing stage, we are an impartial partner, gathering information and helping you define your goals with clarity. With over 30 years of experience developing briefs and all manner of successful communication campaigns, we help clients kick-start their marketing activity.