Who Buys My Food (WBMF)

Research - Norwich, England, United Kingdom

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The Norwich Business School Who Buys My Food project is led by Professor Andrew Fearne and supported by Konrad Maliszewski.The project provides farmers and small food and drink producers with actionable insight derived from the analysis of retail (epos and loyalty card) data. The project has been running for over fourteen years and has assisted over 700 small food and drink businesses across the UK.

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Location: Norwich, England, United Kingdom
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