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Why Fitness Magazine has been modeled on the highly successful Business Matters Magazine. Just like its counterpart is to the businesses on the Coast, the sole purpose of Why Fitness Magazine is to deliver quality information on everything fitness to the Sunshine Coast Community. It includes regular informative columns by experts in their chosen industry, articles, features and individual success stories, tips and information that educates, motivates, connects and advocates the concept that, above all, here on the Sunshine Coast, ‘Fitness Matters'!