Food & Beverages - Indianapolis, Indiana, United States
The W&W StoryWilks & Wilsonʼs hand-crafted, organic infused and all natural elixirs, though also meant for use in non-alcoholic beverages, cooking and coffee, are intended for use in cocktails. Many of these cocktails were common to the late-1800s to the early 1900s– also known as the pre-Prohibition era.The exact origin of the term "cocktail" is disputed. However, what is known is that, since even before this time, people have been using various "blends of spirits, sugar and other natural ingredients" as a way to enjoy their favorite alcoholic beverages.Every spirit has its own nuance. Every cocktail has its own history and ingredients that have been carefully selected to bring out and enhance those nuances. Elixirs play a large role in that process.Zach and Greg wanted to brand themselves in that era, going for the term "patent medicine." Patent medicine was the term for secret, original remedies common to this period, which often carried crazy names and wild claims.
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