- Long Grove, Illinois, US
Willard Bishop, with nearly 40 years of experience in consumer packaged goods (CPG) and food retailing, has earned the reputation as the industry’s preeminent consulting firm. The company’s rich history is steeped in delivering high-impact, high-value solutions across the CPG value chain. Today, Willard Bishop continues to enhance the performance of its clients by using superior insights to create game-changing outcomes. Willard Bishop provides a solution matrix that combines knowledge and insight with custom-developed applications and tools to improve performance – from concept to consumer. Willard Bishop practice areas include Activity Based Costing and Pricing / Channel Development / Collaborative Performance / Customer Relevancy / Demand-Side Optimization / eCommerce / Localization Strategies / Product Positioning Click the Products to tab to learn more about AD-IN, Total Store SuperStudy, and the Localization Study