Wine Concepts & Design/Consulting Wine, Intl.
Food & Beverages - Lodi, California, United States
Wine Concepts & Design/Consulting Wine, Intl. Employees
Wine Concepts & Design/Consulting Wine, Intl. Details
Wine Concepts & Design, International was organized in 2002 specifically to supply marketing Data interpretation for the wine and beverage alcohol industries.With over three decades of wine industry experience, Wine Concepts forged a new paradigm for establishing wine brand designs specifically aligned with consumer profile data.In 2010, Wine Concepts established a cooperative agreement with Geostrategies, Inc. of California to refine the consumer data and psychographic profiling necessary to better align both marketing messages, taglines and branding visuals to resonate with specific consumer segment profiles.Originally retained as a consultancy for Oak Ridge Winery in Lodi, Ca., the owner of Wine Concepts, Nicholas Karavidas, was hired into the company to lead the global development of the business and branded wine product portfolio.After 11 years of business development, growing from $400,000 in sales to $25,000,000 in sales, Nicholas set his sights back on the goal of establishing a wine services firm to level the playing field for mid-market wine businesses.In January 2014, Wine Concepts & Design, Intl. began to present the business intelligence tools that were used to build over 10 separate top Neilsen rated U.S. wines as well as the historical expertise on particular flavor profiles produced and blended for each targeted consumer group analyzed.The ongoing work of refining or 'enhancing' consumer profiling data is now linked to specific National and International mapping providing simple visual expression of complicated consumer details.
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