Wink Loyalty
Management Consulting - Philadelphia, Pennsylvania, United States
Wink Loyalty Employees
Wink Loyalty Details
Wink Loyalty is a business and marketing consulting firm focused on the following areas: product development, management and portfolio management; customer management/engagement; data driven marketing, operations to support data driven marketing, subscription/SaaS management, and aligning and managing employees and other constituents to maximize customer long term value. Expertise in: Customer Management including acquisition, retention, frameworks to measure and balance short and long term goals. Program Management including loyalty program development, vendor selection, testing and analysis; identification, prioritization, launch and integration of new channels; payments, billing and credit management/collections; testing strategy, planning, expansion and management. Operations, Financial and People Management: sales & customer service automation; development of over the life and fiscal models and reporting; marketing and forecasting models; restructuring to support the customer-centric model; functional alignment, management and compensation to optimize over the life ROI. Strategy and Mission: mission and strategy development, transitioning from a product to customer-centric organization.
