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Wit is surprising creativity. It's good sense that sparkles. It's how an active mind assembles unrelated concepts on the fly, generating surprise and delight. It's the subject of my acclaimed book Elements of Wit: Mastering The Art of Being Interesting, and it's what I bring to branding, marketing, and communications work. I've used it to build vibrant communities, successful products, top-rated podcasts, best-in-class newsletters, and much more.
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